The best time to plan your SEO foundation is before development. We define routes, content hierarchy and conversion journeys, then build responsive templates with accessible text, internal links and sensible performance budgets. Platform, integrations and ongoing support are agreed before work begins.
We agree the outcome, deliverables and ownership before work begins. Your practical plan includes clear next steps, an approval process and a way to review what has changed.
Package outlines are starting scopes. Quantities, access, revisions and dates are agreed in your proposal. Third-party fees, ad spend, translations and specialist production are quoted separately where needed. Rankings and editorial placements are not guaranteed.
A website built for discovery and the next inquiry.
For businesses in the USA, UK, Europe, Australia and worldwide, we connect website development with a practical search strategy. Every scoped page has a purpose, a primary search intent and a clear next step. Your proposal defines the platform, page count, integrations, content responsibilities and target markets.
Keywords mapped to useful pages
We research relevant queries by market and map each priority topic to one suitable URL. Primary and supporting terms inform the title, H1, section headings and opening copy where they help the reader. Image descriptions stay accurate to the image. See our on-page SEO service.
Internal links with a purpose
Navigation, breadcrumbs and contextual links connect service pages, supporting articles and inquiry paths. Descriptive link text explains the destination. We check for orphan pages, broken links and unnecessary competing pages as part of the agreed content architecture.
Technical foundations at launch
We review HTTP status codes, crawlable HTML, canonical URLs, robots rules, XML sitemaps and relevant structured data. Responsive templates, image delivery and performance checks support usable pages. Explore the related technical SEO scope.
A controlled move to your new site
When replacing an existing website, the proposal identifies URLs that need redirects, content to preserve and launch checks. A pre-launch crawl and agreed post-launch review help catch implementation problems. See website migration SEO.
What you receive
A keyword-to-page map, approved site architecture, optimized in-scope pages, internal-link plan, technical launch checklist and editor handover. Performance findings and remaining dependencies are documented. For genuine country or language versions, we scope localization, alternate URLs and reciprocal hreflang separately from a single global English website.
Hosting, domains, paid licenses, translations, substantial new copywriting and ongoing SEO are included only where your proposal lists them. We agree revisions, acceptance criteria and the post-launch review window before work starts.
Our agreed development scope includes keyword-to-page mapping, editable titles and descriptions, logical headings, contextual links and technical launch checks. For WordPress projects, platform choices and editing requirements are confirmed in discovery. Ongoing content and SEO campaigns are scoped separately.
Can you redesign a website without losing its SEO foundations?
We start with existing pages and URLs, identify content to keep and plan redirects for changed addresses. A website redesign SEO plan helps manage the transition; search visibility can still fluctuate after a launch.
What do you need to quote a custom business website?
Share your current site, core services, required pages, integrations and content needs. We use those inputs to define the build and the on-page SEO work included in your proposal.